LEAN GTD #2 – Defining customer value
This is part 2 of a series of articles on how to trim your GTD system with LEAN techniques.
First step in any LEAN proces is to define customer value. Only then will you be able to know what is value-adding and what is waste, MUDA.
This might seem trivial, but in fact it isn't. Very few companies manage to make customer value the sole measure on the scoreboard. And a terrifiing number of companies go along without ever getting really close to the need of the people they produce for. This includes a lot of companies that spend heavily on market research. It is a mindset thing.
So what is actually the customer value of a GTD system? I have given that some thought. I am the customer of my own system of course, but what value should the system create? Here is my view on the value that a GTD system should give:
- Capture of all my creative ideas in a place so I'll get more value from them. This means that I must be able to get every idea into a trusted system, from where I can easily retrieve them, when relevant.
- A feeling of efficiency by having a clear sense of control and being able to give the right tasks the right amount of attention at any given time.
- A clear sense of purpose and a connection between higher level goals and daily actions.
- Uncluttering - handling and getting rid of all unnecessary stuff, freeing up ressources.
That's it basically. When I achieve this, I feel in control. The next step is to map the stream of actions that generate this value. So tomorrow: LEAN GTD 3 - mapping the value stream.
- Jens Poder
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